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Interested in enrolling in The Recipe for Social Selling on LinkedIn? Join our waitlist and we'll notify you as soon as enrollment opens again. 😎
If you’re a Coach, Consultant, Speaker, Service Provider, BtoB Professional, Solo Practitioner, and/or Solopreneur whose target audience is on LinkedIn, you already know that you need to use LinkedIn to its fullest potential.
This course is for you if you are:
- A Coach, Consultant, Speaker, Service Provider, BtoB Professional, Solo Practitioner and/or Solopreneur
- Motivated to try new approaches on LinkedIn — because your current approaches aren't working
- Tired of spinning your wheels trying to generate business on LinkedIn, despite the HOURS you spend on the platform every week
- Intrigued about how to use LinkedIn more effectively, but admittedly not sure if you're using it the right way, and don't know who to ask or where to turn
- Exhausted from spending hours Googling answers to LinkedIn questions, and watching YouTube videos that aren't answering your specific LinkedIn questions and concerns
- Feeling overwhelmed with how to use LinkedIn effectively to support your growing business, and wishing you had an expert to guide you
- Struggling with being a salesperson AND a subject matter expert -- and wishing you DIDN'T have to focus on sales. Maybe it's been MONTHS or even YEARS since you've been on LinkedIn, and you haven't generated one single client from your efforts and you need a different approach and a way to empower yourself as you continue to grow your business.
By the end of this program,
you will have…
-
An Optimized LinkedIn Profile
You'll have all the key areas completed with the right information, so your prospective clients will find you on LinkedIn — and they will clearly know how YOU can help them with your coaching services / consulting services / BtoB services / solopreneur specialty services. -
A Strong, Active LinkedIn Network Full of Strategic Connections
You'll be empowered with the tactical steps to make more connections and get more conversations started — whether you're just launching your business or if you've been in business for years. -
An Improved LinkedIn Presence
People who don't know you (yet) will now start seeing your information in their homepage feed. Your profile will be viewed more often, and you will be confident about your experiences and your overall profile, as it relates to your business as a Coach, Consultant, Service Provider, BtoB Professional, Sole Practitioner, and/or Solopreneur -- even as you grow and evolve your business. Plus, you'll better understand how to tap into the influence of your LinkedIn company page, attracting more leads to your business. -
Knowledge on How to Use LinkedIn as a Resource
No longer will you be struggling with how to sell through LinkedIn. You'll gain powerful insights to understand social selling in a way that's tailored for you as someone who is self-employed or working in a BtoB role. You'll move from feeling overwhelmed, uncomfortable, and confused to knowing with confidence how to leverage LinkedIn as a resource to grow your business. -
A Powerful Personal Brand Online
You'll understand what your personal brand is, how it's crucial to your business as a Coach, Consultant, Service Provider, BtoB Professional, Sole Practitioner, and/or Solopreneur, and how to evolve your LinkedIn presence as your business evolves.
A Video Testimonial from Recipe Member Brian Grossman
What’s Inside "The Recipe for Social Selling on LinkedIn"
Module 1:
Profile Optimization
Description: In this module, you'll learn the steps to achieve a fully optimized LinkedIn profile, one that will generate more profile views by your ideal target audience (prospective clients) as well as how to keep the right people reading your profile longer.
Lessons include:
- Optimizing Your LinkedIn Profile: WHY + Pro Tips to SELL to Your Ideal Target Audience
- Your Headshot Photo
- Header / Background Image
- Headline
- Contact Info
- About
- Experience
- Skills
- And more!
Module 2:
Growing Your Network
Description: In this module, you'll learn how to build your network strategically to find more of the leads and VIP referral partners on LinkedIn, get more invitations accepted, and messaging strategies to start conversations to support your business growth.
Lessons include:
- The Power of LinkedIn: Your Connections
- Finding Leads Through Search, as well as through Your LinkedIn Activities
- How (and Why) Personalized Invitations can Support Business Growth
- A Method for Screening In Invitations to Strategically Grow Your Network
- And more!
Module 3:
Posting & Engagement
Description: Now that you've got an optimized profile, and you're growing a powerful LinkedIn network to support business growth as a Coach, Consultant, BtoB Professional, Sole Practioner, and/or Solopreneur, I'll teach you how to supercharge your visibility through networking engagement and posting.
Lessons include:
- The ROI of Spending 15+ Minutes in the Homepage Everyday
- Posting Basics: How, When, What
- Ideas for Posts for Coaches, Consultants, and Solopreneurs: with technical tips to improve reach + engagement
- Finding Leads and Connection Opportunities through Posts
- And more!
Module 4:
Your Company Page + Assessing Your Progress
Description: You'll learn how to leverage your Company Page on LinkedIn as an extension of your personal brand as a Coach, Consultant, BtoB Professional, Sole Practioner, or Solopreneur to support lead generation. PLUS: learn how (and why) to assess your LinkedIn progress.
Lessons include:
- Company Page Strategies to Support Business Growth
- Company Page vs. Profile: How They Work Together
- Assessing Your Progress: Using LinkedIn Data & Tools -- How and Why
- And more!
JOIN THE MELLER MARKETING VIP LIST
Join our VIP email list now and you'll be on our "waitlist" for future "Recipe" program announcements as well as LinkedIn strategy tips.
Last updated: November 21, 2024
