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What’s Inside "The Recipe for Social Selling on LinkedIn" 

 

Module 1: 

Profile Optimization

Description: In this module, you'll learn the steps to achieve a fully optimized LinkedIn profile, one that will generate more profile views by your ideal target audience (prospective clients) as well as how to keep the right people reading your profile longer.

Lessons include:

  • Optimizing Your LinkedIn Profile: WHY + Pro Tips to SELL to Your Ideal Target Audience
  • Your Headshot Photo
  • Header / Background Image
  • Headline
  • Contact Info
  • About
  • Experience
  • Skills
  • And more!
Module 2:

Growing Your Network

Description: In this module, you'll learn how to build your network strategically to find more of the leads and VIP referral partners on LinkedIn, get more invitations accepted, and messaging strategies to start conversations to support your business growth.

 

Lessons include:

  • The Power of LinkedIn: Your Connections
  • Finding Leads Through Search, as well as through Your LinkedIn Activities
  • How (and Why) Personalized Invitations can Support Business Growth
  • A Method for Screening In Invitations to Strategically Grow Your Network
  • And more!
Module 3:

Posting & Engagement

Description: Now that you've got an optimized profile, and you're growing a powerful LinkedIn network to support business growth as a Coach, Consultant, BtoB Professional, Sole Practioner, and/or Solopreneur, I'll teach you how to supercharge your visibility through networking engagement and posting. 

 

Lessons include:

  • The ROI of Spending 15+ Minutes in the Homepage Everyday
  • Posting Basics: How, When, What
  • Ideas for Posts for Coaches, Consultants, and Solopreneurs: with technical tips to improve reach + engagement
  • Finding Leads and Connection Opportunities through Posts
  • And more!
Module 4:

Your Company Page + Assessing Your Progress

Description: You'll learn how to leverage your Company Page on LinkedIn as an extension of your personal brand as a Coach, Consultant, BtoB Professional, Sole Practioner, or Solopreneur to support lead generation. PLUS: learn how (and why) to assess your LinkedIn progress.

 

Lessons include:

  • Company Page Strategies to Support Business Growth
  • Company Page vs. Profile: How They Work Together
  • Assessing Your Progress: Using LinkedIn Data & Tools -- How and Why
  • And more!

Last updated: October 7, 2025