Blog
While meeting with a client recently, I was discussing how LinkedIn is designed to keep you on the site longer.Ā
Ā
It make sense, if you think about it. LinkedIn is a business. The longer you stay on LinkedIn:
- The more ads they can show you. (generating $$$$ for LinkedIn)
- The more they can try ...
Working on updating your LinkedIn header image / banner for the new year? Here are a few messaging templates you might find useful.Ā
Ā
Email to your marketing / brand team:
SUBJECT: LinkedIn Header / Banner Images?
BODY: Hi (TeamLead), as I'm working on updating my LinkedIn profile to help promo...
A new LinkedIn feature is rolling out: Enhance Cover Image. I had access to it about an hour ago and it's gone now, which leads me to believe LinkedIn is testing this.Ā
Ā
Ā
Here's what I know:
- If you have access to it, you'll see "Enhance Cover Image" when you hover over your LinkedIn header ...
Are you a C-suite leader (CEO, CFO, CTO, CRO, COO, etc.) in career transition? Whether you made this decision yourself or the decision was made for you, there is a delicate dance of career transition for C-level professionals. If you're looking for advice on what to do on your LinkedIn profile, you'...
Do you have a plan in place for your LinkedIn posts?
Ā
Or are you doing this:
- Posting when you think about it
- Posting when you can come up with an idea, but ignoring LinkedIn posts otherwise
- Pre-scheduling LinkedIn posts using a scheduling tool (Buffer, HootSuite, Sprout Social) but NOT going ...
I've created this blog to showcase a list of marketing masterclasses I've delivered to date in my membership program, Marketing with Meller (MwM). I'll be adding the additional masterclass topics here as dates are scheduled. I've created this blog for two reasons:
Ā
- *most important*Ā To Help YOU ...
A while ago, a network connection reached out to meĀ to alert me that she found two LinkedIn accounts for my name. YIKES! I took this a sign to share my process with my fellow LinkedIn connections, in case any of you have a duplicate account.
Speaking of --- and before we go any further -- open Lin...
Did you know that some of your LinkedIn profile visitors won't read your ABOUT statement, but instead they will SCROLL down to your EXPERIENCE section to learn more about you, your work experience, and your company.Ā
Ā
So now that you know this, let's FIX your EXPERIENCE statement, using my recomm...
If you're sending Mother's Day or Father's Day "reminders" to your email list, you need a topic "opt out" for those who have lost their mother and/or father. Otherwise, we will unsubscribe entirely.Ā
Ā
This blog was inspired by theĀ 3rd emailĀ I received today from YET ANOTHER COMPANY reminding me "...
I've had several conversations with women who are LinkedIn clients and connections over the past few years about this topic. It frustrates me that each of us have had an experience with a man on LinkedIn that has given us pause, made us uncomfortable, and even outright enraged us.
No, hold on, let ...
I run a *lot* of in-person and online events. These have included workshops, webinars, masterclasses, group coaching calls, LinkedIn Lives, etc.
Ā
And I've learned a lot of marketing techniques to help amplify your events on LinkedIn that I'd like to share with you in this list of 10 1/2 tips.
...
Want to create a better LinkedIn Live interview? Read this blog, which includes the same instructions I read to my guests in the 10 minutes before I go live every time. I guarantee these reminders will help you and your guest, and they will also result in you producing an enjoyable event for your vi...
